In this age of computers, people are looking for information on the internet and they visit various websites where the particular piece of information they want is found. Hence, it is necessary for websites to generate as much traffic as possible to their websites. SEO or Search Engine Optimization is the process used to improve the volume and the quality of traffic to a website from search engines via natural search results which are either organic or algorithmic. If a site appears earlier in the search engine, it will have more traffic and more users. There are different types of searches like image search, vertical search or local search that is targeted by the SEO. SEO through internet marketing strategy finds out what people search for and how the search engines work.

The main thing to do to optimize traffic to a website would be to edit its contents and HTML coding, so that the relevance to specific key words is increased and the barriers to the indexing activities of search engines is removed. Many techniques are used by search engine optimizers to make a website search engine friendly. They use website designs, menus, content management systems and shopping carts to optimize easily.

SEO techniques can be broadly classified into two groups : the White Hat SEO and the Black Hat SEO. White Hat SEO uses techniques approved of by the search engines and Black Hat SEO uses techniques that are not approved by the search engines.

White Hat SEO adopt techniques that last for a long time and produce results slowly when compared to Black Hat SEO???s. The White Hat SEO also conforms to all the guidelines that are specified by the search engines and there is no question of deception Care is taken to see that the content indexed and ranked by the search engine is the same content that is seen by the user. According to White Hat SEO, the content is created for the user and not for the search engines. The content should be easily available to the spiders and it should trick the algorithm for the necessary purpose.

In White Hat SEO the content in the website is the only factor that increases traffic to a website. The contents should be fresh, interesting, informative and very attractive to the user. It tracks the users and keeps them prepared for any type of challenges.

A few of the techniques used by White Hat SEO???s are original and pertinent content, article content, director content, request site feedback, making back links, making business blogs, make site mappings, RSS feed etc.

The advantage of RSS feed is that the content of a site or weblog can be seen without going to the home page. The XML file format is used and works well for news sites.Forum posting is a good method of internet marketing followed by White Hat SEO. It follows a few guidelines and benefits from forum posting.

White Hat SEO is followed by websites which definitely want to be found by the user and do not believe only in generating traffic to the website. It provides sufficient information to the users. It has an attractive design and it is easy to navigate through it. It will also be linked to other quality websites. So, using White Hat SEO techniques, you can optimize a website. The growth will be slow, but you will definitely have a long lasting effect and the search engines will give you a high ranking.

While optimizing a site, a good article on a single term will be more profitable and will be less likely to be labeled a spam. The need is also to promote the site through proper links to generate traffic and get good rating.

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Sarah Jose is a Copywriter of search engine
positioning kelowna.She has written many articles in various topics like search
engine positioning calgary.For more information visit:seo
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