Emailloop.net is the leading web based email marketing, list management and autoresponder sending software. If you want to manage successful email marketing campaigns, manage mail lists easily, send newsletters fast, personalize your newsletter content and track your campaign’s status with live graphical reports, all you need is Email List Manager.

Emailloop.net lets you to track open rates and link click through of your autoresponders, email marketing campaigns, integrate your mailing lists to your websites and blogs, send personalized newsletters and more Installation and Upgrade

Easy Installation

Emailloop.net installation is quite easy and takes only a minute! Just upload Email List Manager files to your server, change directory permissions and run the installation wizard. That???s all!

Easy Upgrade

You can easily upgrade to newest Emailloop.net version by just running the upgrade utility. It will take only a few seconds to get upgraded.

Branding and Localization

Easy Branding

You can offer Emailloop.net to your customers under your own brand. Branding of Emailloop.net is quite easy and can be done through user interface.

Easy Translation

Emailloop.net can be translated to any language. Any person who has no PHP programming experience can do translation.

Multi-language and multi-theme support

You can use multiple languages and themes in Emailloop.net for each administrator and campaign owner accounts.

Easy product branding with a few clicks

Emailloop.net includes ??~Branding??? section that lets you to change product logo, name, copyright link visibility and more.

Mail Lists

Different member sources

A unique feature of Emailloop.net which lets you to use your existing member source instead of importing them into Emailloop.net database. Email List Manager can be linked to any MySQL database.

Double opt-in/out settings

You can set different opt-in/out settings for each mail list. Email List Manager fully supports double opt-in/out confirmation methods to help you to keep your mail list legitimate and clean.

Mail list subscription and unsubscription behaviors

You can set behaviors for each mail list. In this way, if a member unsubscribes, Emailloop.net can subscribe them to another mail list or perform a different process.

Mail list snap shots

See daily subscription and unsubscription activity with attractive charts for each mail list

Auto responder link click through and open tracking

Emailloop.net tracks both link click through and email opens of auto responders and opt-in/out confirmation emails. You can generate nice looking reports based on these statistics.

Auto reminder emails for opt-in/out pending members

Emailloop.net can send auto-reminder emails to members who are pending for double opt-in or opt-out for the defined amount of days.

Custom field assignment and preferences

You can assign multiple custom fields to different mail lists and set their mandatory and unique settings for each mail list.

Custom field validation rules

You can apply several types of validation rules or set your own rule for each custom field. In this way, you can force member to enter a formatted value such as phone number.

Administration

Administrator privileges

Emailloop.net lets you to limit each administrator account very detailed. You can set different access and behavior types for almost all sections of Email List Manager.

Administrator limits

You can define different account limits for each administrator such as allowed number of mail lists, auto responders, campaigns, etc.

Administrator sending activity limits

You can limit each administrator campaign sending activity based on time frame (based on dates of the week and hours of the day) and number of emails per time interval.

Different themes and language settings for administrators

Emailloop.net gives you opportunity to set different user interface themes and languages for each administrator.

Different sender settings for administrators

Each administrator can define their own from/reply-to and return path email addresses to use in their own newsletter email campaigns.

Private ownership for each administrator

Administrators can only manage their own mail lists, auto responders, newsletter campaigns, templates, etc.

Super Administrator management

Super administrators can switch to other administrator accounts with one easy click to manage target administrator account.

Administrator sign-up system

You can publish administrator sign-up form on your website and accept new administrator accounts online. Emailloop.net can apply pre-defined limits and privileges for new sign-ups.

Default email headers and footers

You can set default email headers and footers for each administrator. Emailloop.net will insert these headers and footers to every newsletter campaign they are sending.

Default sending methods

You can define default sending methods for each administrator. Email List Manager will send newsletters through the defined sending gateway defined for the administrator.

Default return-path email address

You can define default return-path email address for each administrator. In this way, you can still continue tracking bounced emails even they select different from email address.

Mail List Members

Additional information fields

You can collect unlimited amount of additional information about your members such as age, gender, address, etc. You can use this information to personalize your newsletters.

Member ban and black lists

Emailloop.net can automatically insert unsubscribed members into black lists or you can generate ban lists to avoid future mailings to those members.

Mass removal of members

You can easy mass remove members by Emailloop.net???s advanced mass remove utility.

Auto purging members

You can purge members based on certain criterias.

Ability to purge bounced members

You can manually purge all bounced members or certain bounce levels such as hard or soft.

Member area

You can provide access to secured member area to let your members update their personal information or manage their mail list subscriptions.

Data Import and Export

Member data import

You can import your members easily by using Emailloop.net???s import wizard. You can import from Excel CSV files, another MySQL database, copy & paste and emails in a mailbox.

Member data export

You can export your members to Excel CSV and XML files.

Campaign statistics export

You can export campaign statistics such as link click through, opens, failures and bounced members to Excel CSV files.

Website Integration

Easy integration to websites

Emailloop.net includes easy-to-use subscription and unsubscription form generation wizard. You can insert unlimited forms to several websites easily.

Re-brandable result pages

You can rebrand subscription and unsubscription result pages for each form. In this way, you can use single Emailloop.net installation for several websites.

Reports and Statistics

Member newsletter open reports

Learn how many member opens your newsletter and when. Emailloop.net provides this useful information with a nice chart as well.

Member bounce detection reports

Learn how many bounces have been detected and filtered by Email List Manager. You can see the number of bounces per campaign and bounce levels.

Nice looking statistical charts

Every statistics and reports in Emailloop.net also includes nice looking charts.

Real time SPAM rating and advisor to increase email delivery success

Emailloop.net analyses your newsletter and provides you useful suggestions to minimize the chance of getting filtered by SPAM filters.

Required bandwidth estimator for email campaigns

Learn the estimated bandwidth usage of your newsletter campaign before sending your campaign.

Newsletter email open rates and statistics

Emailloop.net provides you very detailed statistics about open rates, member who have opened your newsletters and open time frames.

Newsletter click through statistics

Emailloop.net provides you very detailed click through statistics. You can learn which member clicked what link and when.

Tracking email forwards

You can insert forward to friend links into your newsletters and let your recipients to forward your newsletter to their friends. You can track these forwards through Emailloop.net.

Bounced email filtering and handling

Emailloop.net filters bounced emails automatically and classifies them based on bounce level. You can define detection behaviors such as auto purging or changing the status.

Detailed bounce detection reports and statistics

You can track the bounce detection status through nice looking charts. You can export bounced members through export wizard.

Campaign performance comparison

You can compare several campaigns based on their deliverability, open rates, click through etc.

Custom report generation

You can generate and save custom reports based on member information such as age, country or any other information. These reports can be saved for previewing later.

Email domain statistics

Learn about the percentages of email domains in your mail lists. In this way, you can optimize your newsletters for the highest percentages.

Campaign Creating and Editing

Step based campaign creating and editing

Campaign creating and editing is so easy. Emailloop.net provides you all options in step-by-step format to make it easier to use.

Multiple mail list selection for email campaigns

You can send your newsletter to multiple mail lists at a time.

Segmentation and filtering for email campaigns

You can apply additional segmentation and filtering rules to your newsletter campaign based on member information.

Scheduling options

Set your campaign to be sent immediately, at a future date and time or recursively in the future (ex: send every Monday and Friday at 11pm)

WYSIWYG Rich text editor

You can create your newsletters and newsletter templates on-the-fly by using Emailloop.net???s nice looking feature rich WYSIWYG rich text editor.

Email notifications upon campaign delivery

Emailloop.net can send notification emails to campaign owners upon delivery gets completed.

Different from/reply-to and return path email addresses

You can define and select different from/reply-to and return-path email addresses for each campaign.

Randomly selected subjects

You can define multiple subjects for your newsletter and let Email List Manager to randomly select different subjects for each recipient.

Different sending gateways

You can define different sending methods (SMTP servers, local mail servers, etc.) for each campaign.

Newsletter preview

You can preview your newsletter through web browser or by email

Image embedding

You can let Emailloop.net to retrieve and embed images into the newsletter. In this way, your newsletter images will still be visible even recipient email client does not allow images.

Email attachments

You can attach unlimited files to your newsletters and auto responders.

Campaign Sending

Detailed email campaign reporting

Email List Manager provides very detailed reporting features to you. You can track every possible action based on your newsletter and see results in nice looking charts.

Real time email campaign sending activity

Emailloop.net includes unique real time campaign sending activity tool which lets you to view number of delivers, opens, link click through, bounces, unsubscriptions at the same time.

Ability pause and resume ongoing email campaigns

You can pause and resume an ongoing campaign at anytime.

Real time email open and link-click through statistics

Enjoy the real time campaign statistics. Opens, link click through, unsubscriptions and bounce detections will be updated live while you are watching.

Auto email sending failure detecting and resuming

For whatever reason, if your sending activity gets terminated by your server, Emailloop.net can detect this and resume your campaign.

Email Personalization

Personalization based on member information

Personalize your newsletter based on member information. You can use any data of your recipients. This will definitely increase the success of your newsletter.

Conditional personalization

You can let Emailloop.net insert alternate values if member information does not match the defined criteria. For example, you can let Emailloop.net to write Mr. or Mrs. based on gender.

Remote content embedding based on member information

You can let Emailloop.net to gather remote content and insert it to the defined location in your newsletter. For example, you can insert car brand logo based on member selection.

Newsletter Templates

Creating newsletter templates and defining editable regions in templates

You can easily create and save newsletter templates for your administrators. You can define editable regions and this avoids to protect the general layout of your template.

Expandability: Plug-Ins

Several options

Expand your Emailloop.net with several plugins such as survey manager, quick polls, billing and reporting, language translator, SMS sender and auto-reminder.

Reporting Area

Secured area

You can create campaign owner accounts (client accounts) and give them special access to reporting area.

Re-brandable

You can provide campaign reporting area in different brands to each client.

Campaign statistics

Campaign owners (clients) can track ongoing and previously sent campaigns in real time through this area.

Auto Responders

Even triggered auto responders

You can set unlimited amount of auto responders with different send intervals and let Emailloop.net to send these auto responders upon subscription.

Detailed reporting

You can track both email opens and link click through of auto responders and opt-in/out emails.

Unlimited follow-up auto responders

You can set different auto responders for each mail list and set their intervals in seconds, minutes, hours, days, week and month.

Public Archives and RSS Feeds

Easy public newsletter archive creating and rebranding

You can create unlimited amount of public archives and assign different campaigns to each archive. These archives can be published on your website pages, emails, blogs, etc.

Easy public RSS feeds creating

You can generate unlimited amount of RSS feeds and assign different campaigns to each RSS feed.

Subscription and Unsubscriptions

Subscription and unsubscription by email

You can let your visitors and customers to subscribe or unsubscribe by sending a simple email to a defined email address. Emailloop.net will do the rest for you.

Security

Human test

Emailloop.net can show a CA

Visit Application Site URL : http://www.emailloop.net

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What is RSS? RSS brings updated information straight to your desktop. All you have to do is subscribe to them and you will be intimated as and when there are updates. You can now keep yourself abreast of news, blogs, job listings, personals and classifieds with the least of efforts from your end.

Websites now are updated continually; sometimes, several times a day. RSS saves you the trouble of going over to websites regularly. Instead, whenever there is an update you are intimated almost instantly. Thus, this certainly is a really simple???, hassle free process of conveying information.

Increasing traffic, gathering and distributing news are some of the common problems that webmasters face. RSS is a simple solution for all. It is a lightweight XML format for sharing headlines and other web content. Each RSS text file contains both static information about your site and dynamic information in the form of new content from time to time.

RSS is another language by itself. But it is the end product that one is looking for. You can conveniently ignore the code just like the source code behind a webpage.

Types of RSS readers

Standalone readers

Standalone applications simply process RSS feeds. It is a new application that you can populate as much as you want. However, you are going to have to keep this additional application open on your desktop.

In a standalone reader, you will notice a toolbar with 3 window panes much like the preview mode in Microsoft Outlook. The subscribed RSS feeds are displayed towards the left side which can be organized into folders and categories. The upper-right panel shows the list of articles under the category selected while the lower-right panel shows the content of the article. Some standalone applications can be configured to send you an email or dialog popup window as and when there is an update.

Plug-in readers

Plug-in applications work within an existing program like Microsoft Outlook, Internet Explorer or Firefox. The reader merely becomes a new component of the application already opened. However, in case you have already clogged your system with many bookmarks and favorites, feeds might be an overload into your application.

For plug-in readers, a column for channels and a display area for a headline, a brief description and a URL are included in the desired application. In case of Microsoft Outlook, display only the headlines and summaries within the e-mail application and open an internet explorer to display the full content. In case of Internet Explorer application, the chosen article is automatically displayed within the browser. However, this tends to replace your Favorites bookmark collection.

How do you subscribe to an RSS feed?

Here are simple steps that you have to follow in order to subscribe to an RSS feed:

??? Click the feed button of the desired webpage.

??? Copy (right click and select copy) the URL from the address bar (http://…) of your browser, which should show a page full of XML code

??? Now go to your newsreader, choose the category where you want this particular feed to be placed. Example: Sports, Entertainment, Academics etc.

??? From the File menu, select New or New Channel. In most cases, the URL will get automatically pasted in the wizard, else, manually paste (right click and select paste) the link yourself.

??? Then, follow the instructions provided. This will differ based on the newsreader chosen by you.

The reader will take care of the rest, once you have pasted the URL link. It will provide you with updates once the link has been fed in.

Customize options

When too many articles are accumulated through various feed subscriptions, the process of searching becomes difficult. For this, there is a Filter/Search bar. Type in keywords and the reader will throw up articles that contain your keywords. To go back to the full article list, click the drop down control for the filter bar and set the keyword to None.

You can also save an article by selecting Copy to News Bin??? option from the Edit menu. This can be accessed from the left hand panel.

There are several RSS reader software products in the market. They have interfaces that look resemble e-mail programs. Some of them are free while others are available at a reasonable cost.

Aggie, Ampheta Desk, Awasu, Feed Demon, Feed Reader, Headline Viewer, News Gator, Newzcrawler, Radio UserLand, Syndirella, Wildgrape NewsDesk, Web-Based Aggregators, Bloglines, Google Reader, Gregarius, My Yahoo, News Is Free, Rocket RSS Reader (RocketNews) are some of the most common RSS readers. You can use these readers to subscribe to feeds.

Some of the readers have the ability to set a watch, that is, an automatic search through all your incoming feeds for a specific keyword. Whenever a feed has the keyword specified by you, it is put in the watch list so that you can read up on your most sought after articles.

Over a period of time, you will have more RSS feeds in your reader than you can possible keep track of. Simply delete the title to do away with a feed you???re no longer interested in. If you delete a feed permanently like this, you will not receive any updates or information from the particular publisher unless you re-subscribe to the feed.

There are several web directories of RSS software available online. So if you are looking at feeds related to specific topics, you can run a search to find dozens of links pertaining to what you are looking at.

All in all, RSS is a technology combined with convenience. This amazing combination ensures that you get all the information you want on a silver platter by the blink of the eye! It helps you keep up with information in today???s fast paced world. Get started with RSS now!

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Blogger

Probably one of the most simple free blogging sites to set up and use on the Internet is Blogger. The site integrates Goggle Adsense ads quickly and easily and is botted often for higher page ranks. The trouble with Blogger is in the functionality of the site. As a free blogging site, blogger offers every basic need for a beginner blogger, for more details visit to www.your-own-blog.com but the abilities to change the look and feel of the blog are minimal at best. Blogger also does not allow the user to add posts for future publication which can leave the blogger logging in every day to deal with updating the blog.

WordPress Free Blogs

WordPress free blogging site, on the other hand, offers more than enough control for the beginning blogger to the advanced blogger. WordPress is offered as a content management system (costs money) and a free blogging site. The free site, while it does not have all of the perks of the for pay software, for more details visit to www.blog-and-ping.com is a great choice when the blogger wants a bit more control over their blog. WordPress allows for time stamping of future blog posts and a wealth of free blog skins. The integrated widgets that can be added to your blog round out this free blogging sites package.

Live Journal

One of the oldest free blogging sites is Live Journal. Live Journal is run by the creators of MSN and thus shows well on the MSN search engines. Live Journal approaches blogging from a different angle than many other free blogging sites. The blogs are called spaces and are all a part of a larger community. The ads placed on the spaces??? are not linked to the user and thus the revenue earned stays with MSN.

Finding a free blogging service to meet your needs is only a search away. You will come up with literally hundreds of free blogging sites. If you want a site that is the best for a beginning blogger or one that gives freedom to the seasoned blogger, these free blogging sites are the top of the line.

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I can understand you being sceptical about how to choose a niche topic. However, you won???t be once you read what I have for you in relationship to choosing a niche topic to build your first wordpress blog around. Patience is a virtue, and for those that have been able to stay with me this far, the good stuff is coming!

What I???m about to show is how to choose a niche in a way that you haven???t been exposed to yet.

I call it the Process Of Elimination.

Let???s first explore some opportunities you might be interested in. To do this write down at least 10 things you are interested in doing as an online business on a piece of paper. By doing this you getting your ideas out of your head and on something you can work with. That???s the first step.

Next, start breaking down the list you just wrote to 5. You see how this works yet?

Now with the remanding 5, break that down to 3.

With only 3 remaining now all you have to do is choose one of the 3.

Do you see how the Process Of Elimination works now?

I found this process really helpful and easy to employ because either way you look at it with the decision you make it???s a niche topic you have an interest in and spending some time on as a online business.

Now if you plan on building several niche wordpress blogs I recommend you keep that list handy so you can apply the same technique to the remainder on the list. This will help you keep on track and focused on your projects.

With so many niche topics to build a website around online it gets difficult to sometimes make a decision on which niche topic to start with first which is why I use this process above and am sharing it with you now. And it took less then an hour to do.

So what do you do next?

Keyword Research!

This is the last step of the Process Of Elimination and the most important. Why would you want to build a wordpress blog or any website for that matter if there???s no market for it. We???re building these sites for a reason and that is to make some money.

So with that said its time now to do our Keyword Research homework.

I use Googles free keyword research tool do this step. It???s easy to use and gives you some valuable stats about what people are searching for online under your selected keywords or niche topic.

Go to ?? https://adwords.google.com/select/KeywordToolExternal

If your keywords or niche topic produce high search counts and lots of adwords advertisers then you???ve found yourself a profitable niche topic to start building a website or wordpress blog around. If it is the other way around, start the process above over again with your remaining niche topics you wrote down earlier.

Those are the basics of how this technique works. I could keep on going about the keyword research end of things but that???s an article within itself. Start with this first.

You???ll find after doing this a few times it gets much easier because you???ll be familiar with how the process works.

I wish you nothing but the best in your pursuit of choosing your first niche topic. I have faith that with my tips above you are going to be able to achieve it all in only less then an hour.

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Cory Threlfall owns and operates a blog called The Web Development Central BLOG. Here you???ll receive Expert How-To Articles, Video Tutorials and Recommended Resources for getting your first website up and generating traffic. Visit today and subscribe to his Free RSS feed or Twitter feed so you???ll be the first to receive his latest blog updates. Go now to: http://www.corythrelfall.com

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The main thing to do to optimize traffic to a website would be to edit its contents and HTML coding, so that the relevance to specific key words is increased and the barriers to the indexing activities of search engines is removed. Many techniques are used by search engine optimizers to make a website search engine friendly. They use website designs, menus, content management systems and shopping carts to optimize easily.

SEO techniques can be broadly classified into two groups : the White Hat SEO and the Black Hat SEO. White Hat SEO uses techniques approved of by the search engines and Black Hat SEO uses techniques that are not approved by the search engines.

White Hat SEO adopt techniques that last for a long time and produce results slowly when compared to Black Hat SEO???s. The White Hat SEO also conforms to all the guidelines that are specified by the search engines and there is no question of deception Care is taken to see that the content indexed and ranked by the search engine is the same content that is seen by the user. According to White Hat SEO, the content is created for the user and not for the search engines. The content should be easily available to the spiders and it should trick the algorithm for the necessary purpose.

In White Hat SEO the content in the website is the only factor that increases traffic to a website. The contents should be fresh, interesting, informative and very attractive to the user. It tracks the users and keeps them prepared for any type of challenges.

A few of the techniques used by White Hat SEO???s are original and pertinent content, article content, director content, request site feedback, making back links, making business blogs, make site mappings, RSS feed etc.

The advantage of RSS feed is that the content of a site or weblog can be seen without going to the home page. The XML file format is used and works well for news sites.Forum posting is a good method of internet marketing followed by White Hat SEO. It follows a few guidelines and benefits from forum posting.

White Hat SEO is followed by websites which definitely want to be found by the user and do not believe only in generating traffic to the website. It provides sufficient information to the users. It has an attractive design and it is easy to navigate through it. It will also be linked to other quality websites. So, using White Hat SEO techniques, you can optimize a website. The growth will be slow, but you will definitely have a long lasting effect and the search engines will give you a high ranking.

While optimizing a site, a good article on a single term will be more profitable and will be less likely to be labeled a spam. The need is also to promote the site through proper links to generate traffic and get good rating.

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This simply is not true because the Internet has only been around for a little over 10 years as a business tool. And when you look at the marketing experience some business people have, you can quickly see that everyone has the same opportunity today regardless of their current level of experience.

One of the easiest ways to get marketing experience is to subscribe to the RSS feeds of experienced Internet marketers. This is free to do and gives you the opportunity to be kept up to date on what more experienced marketers are doing.

You can choose to do this through your own RSS feed reader, or you can receive updates by email. This is a very passive way to learn and to become more experienced yourself.

Plus it gives you the incentive to learn a little bit more about your competitors before you subscribe to their feeds.

One other thing is to constantly be working on improving your Internet business. By implementing the things you learn you will find your own experience increases and you’ll develop a following of your own.

This is a quick and easy way for you to get marketing experience and begin making money online. Do not feel overwhelmed because of where you are currently are at, or what you see as insurmountable competition. If you have a home based business you want to promote on the Internet you need fresh leads on a consistent basis. One of the best ways to do that today is to use social media to get quality leads. Here are a couple of ways you can do that.

1. You should start your own blog that teaches people how to make money on the Internet. You can give away something for free on your blog that would encourage a visitor to give you their name and email address.

This is known as building an opt in list and is a fantastic way to use social media to create leads for future business. The main reason for this is once you have their name and email address you can leverage that to develop relationships and get to know your prospects as people.

This is much better than purchasing leads because the leads come from your blog. You get a chance to brand yourself as an expert and as a friend at the same time.

2. Social networking is another way to use social media to leverage leads. Two of the most popular social networks today are Facebook and Twitter.

With Facebook you can get to know other business professionals who are open to opportunities such as the one you offer. Twitter is an example of micro blogging and is quickly becoming a favorite way for people to develop friends and update their followers on what is happening in their lives and in their business.

This is two ideas on how to use social media to leverage leads to build your home based business.

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Well in this article I???m going to give you some great links to what I think are the best free keyword research tools on the web to help you with your keyword research. They???ll give you some great stats to work with and hopefully do the job you were hoping for.

There???s just one thing I want to mention about these free keyword research tools below and that is they only give you the amount of searches for that given keyword phrase. What they don???t give you is your competition for those given keyword phrases.

But what we???re really trying to do here is find out if there???s a market for your interests and passions before you start building and marketing your website.

So with that said here are the free keyword research tools I think are the best for you to get started with and are very easy to use.

Lets start with the first one.

1) Wordtracker Free Keyword Research Tool

With this free keyword research tool all you need to do is enter a starting keyword to generate up to 100 related keywords and an estimate of their daily search volume.

Go to: http://freekeywords.wordtracker.com

2) Google Adwords Keyword Research Tool

This keyword research tool I think is by far the best because it allows you to enter keywords for analysis or a website URL(Hint: Great for analysising your competitors sites).

Go to: https://adwords.google.com/select/KeywordToolExternal

3) SEO Book Keyword Research Tool

SEO Books keyword research tool is powered by Wordtracker’s API, plus it cross references Google and Yahoo search results to give you a detailed view of your keyword analysis.

Go to: http://tools.seobook.com/keyword-tools/seobook/

4) NicheBot Classic Keyword Research Tool

With NicheBot Classic which also uses Wordtracker???s API allows you to insert your keyword and will give you the TOP 50 keywords and there daily search count and competing pages in Google, MSN and Yahoo.

Go to: http://www.nichebotclassic.com

5) Good Keywords Keyword Research Tool

Good Keywords is a free Windows software for finding the perfect set of keywords for your web pages. Good Keywords is completely free. No registration, no payments and no nag screens.

Go to: http://www.goodkeywords.com

So there you have it, 5 of the TOP free keyword research tools available to you on the web for free to get you started with your keyword research.

There are of course paid services and software that give you more detailed keyword analysis but if you don???t have the money to spend these are a great starting point for you.

It all starts here with your keyword research because what???s the point of starting a website or paid advertising campaign without this valuable information in your hands.

I hope this list of free keyword research tools helps you and the best of luck with your websites and advertising campaigns.

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Cory Threlfall owns and operates a blog called The Web Development Central BLOG. Here you???ll receive Expert How-To Articles, Video Tutorials and Recommended Resources for getting your first website up and generating traffic. Visit today and subscribe to his Free RSS feed or Twitter feed so you???ll be the first to receive his latest blog updates. Go now to: http://www.corythrelfall.com

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Search plays a role in every stage of the buying process. He emphasized the need for good content repeatedly as the real key to success. Lee Odden Lee calls the overlap between SEO and PR “Digital PR.” He mentioned that Google News is not the top news source- so reconsider where your news targets might be. 64% of journalists report that they use Google or Yahoo! online news services to follow the news in a particular beat, and he mentioned a quote by David Meerman Scott that said how Scott searches for data and news he wants – he doesn’t respond to email story pitches.

TopRank did a survey of publications and found that 82% of reporters use search for story ideas and 91% to learn about companies or people. 91% use standard search while only 27% use news search site. And social is growing – 27% are now using social search as well. Most use blogs (55%) and social networks (54%) to find sources. Most SEO conversations are about SEO for lead generation. News is a different animal. The focus audience may be different. It may be a journalist looking for a source or information. Lee also covered the fact that PR is partly a PUSH method, using wire services, networking, pitching and RSS, whereas PULL method is optmized press releases, social media and newsrooms.

To optimize press releases:

Research keywords

Optimize content

Call to action

Landing pages

Post to newsroom

Pitch to media

RSS

Wire service distribution

Measure success

More keys:

Think upward and to the left

Optimize for people first then search engines

Use keywords in the title, subheads and body

Don’t obsess over keyword density

In a 500 word release, use the target keyword 2-4 times

Use keywords in links to the company site

Add media, like images, podcast, video, PDF/word docs

Always get the metrics too:

Is it in Google and Yahoo news?

Pageviews?

Media and blog pickups

Inbound links

Social bookmarks

Keyword rankings

Corporate site traffic

Conversions: Sales/PR

Lee also commented that all websites need a newsroom, and they should contain:

press releases

media coverage

events

whitepapers

newsletters

media contact info

exec bios and photos

To optimize a newsroom for search:

blog post

comments/trackbacks

RSS

social bookmarks

Lee also touched on Digital Asset Optimization, which he has covered in past blog posts. Maximize all digital assets for PR, like images, video, case studies, etc. To build a newsroom:

Consider using blog software for the newsroom

Save/Share bookmarks

Make keyword categories

Offer chronological archives

Site search

RSS feed

Optimized for keywords

Include press releases, media coverage, events

Cross link to related pages on the main website

rss feed

feed

Janet Driscoll Miller is the CEO and Lead Search Strategist of Search Mojo a full service search engine marketing firm. Her company offers both Search Engine Optimization (SEO) services and Pay Per Click (PPC) Management services to help clients improve search engine rankings.

rss feed: feeds

rss feed: feeds

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